摘要
全球市场、多国市场和大宗贸易市场各有其特点,企业在建立战略联盟时,必须从不同的市场类型出发,在股权式-契约式。
ince Global Market, Multidomectic Market and Mall Market each has its own features,hen establishing strategic coaiition, should gear to different market types to choose one or more coalition fonns, such as stock proprietorship, contract pamiership , joint research and manufacture, resource-deficiency supply, marketing, etc.
出处
《国际经贸探索》
CSSCI
北大核心
1997年第6期9-11,共3页
International Economics and Trade Research