摘要
电子市场中,如何通过交货期报价来增大需求、提高收益,对于网络营销企业来说是至关重要的。本文假定在一个包含网络营销企业与其客户的运作系统中,需求同时对价格与时间都敏感的条件下,以最优化自身收益为目标、以满足必须达到规定的服务水平为主要约束条件,构建了交货期定价决策模型。通过数值算例,探讨了在电子市场中消费者为价格敏感或交货期敏感时,网络营销企业的最优定价策略。上述结论可以为网络营销企业在电子市场中的定价决策提供有益的指导。
It is important for network marketing firms how to decide delivery time price in electronic markets to increase demand and benefit. In this paper, assumpind an operating system consisting of a network marketing firm and its customers, where demand is both price and lead time sensitive, we develop a model of delivery-time pricing with the finn＇ s objective is to maximize its profits and to be able to satisfy a pre- specified service level. Through numerical example, we examine the optimal pricing strategies for network marketing firms when the consumers are price sensitive or time sensitive, and then discuss the impact of parameters in the model on optimal decision. These results are helpful to the decision-making of delivery-time pricing for network marketing finns in electronic markets.
出处
《管理工程学报》
CSSCI
2008年第3期90-93,99,共5页
Journal of Industrial Engineering and Engineering Management
基金
国家自然科学基金(70401013
70731002)
江苏省高校哲学社会科学基金(06SJD630001)
江苏省博士后科研资助计划(0701032C)
关键词
交货期定价
时间价格敏感需求
电子市场
决策模型
delivery time pricing
time and price sensitive demand
electronic market
decision model
