摘要
面临日新月异的信息环境,高校学报编辑工作要跟上时代发展的节奏,融入时代发展大潮,必须实现传播者、传播渠道、传播内容和传播对象等传播核心要素的与时俱进和有效整合。具体而言,就是要转变观念,加强编辑角色的合理定位,打造与时代发展相适应的传播平台,树立独具内容特色的品牌理念,在尽可能满足受众需求的基础上扩大刊物的影响,实现社会效益最大化。
With the great development of information environment and society, the University Journal edito- rial work must keep pace with the development of the rhythm in order to effectively integrate the core elements of communication. To be exact, it is necessary to change concepts, strengthen the role of reasonable editorial positioning, meet the needs of the audience on the basis of expanding the impact of the publication and realize maximum social efficiency.
出处
《陕西教育学院学报》
2008年第2期91-94,共4页
Journal of Shaanxi Institute of Education
关键词
信息时代
高校学报
传播理念
编辑工作
information age
university journal
dissemination ideas
editorial work
