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网络舆论领袖测量方法初探 被引量:12

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摘要 本文梳理国内外网络舆论领袖研究,提出网络舆论领袖测量存在两个取向:一是将传统舆论领袖测量方法沿用到网络的移植取向,另一个则是根据新媒体特点而开发出来的新方法即革新取向,并指出两种研究取向对网络传播研究的启示。
作者 余红
出处 《新闻大学》 CSSCI 北大核心 2008年第2期140-144,共5页 Journalism Research
基金 华中科技大学金马社科基金项目(2006) 香港城市大学"大陆青年学者访问计划"项目(9360032)
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参考文献19

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二级参考文献8

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引证文献12

二级引证文献75

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