摘要
通过对市场营销观念及其发展过程的认识,结合我国现代农业企业市场营销观念落后存在主要问题的分析,再结合现代市场营销过程中所形成各种新的观念,提出建立我国现代农业企业市场营销观念的新思路和具体办法。使我国现代农业企业适应市场经济发展的要求,实现其快速发展。
Through the awareness of marketing concept and its development process, some new thoughts and specific methods of the marketing concepts for modern agricultural enterprises in China are put forward aiming at the main problems existing in the marketing concepts and some new ideas formed in the process of modern marketing. The modern agricultural enterprises in China should adapt to the requirements of developing market economy to realize its rapid development.
出处
《东北林业大学学报》
CAS
CSCD
北大核心
2008年第6期84-85,共2页
Journal of Northeast Forestry University
关键词
市场营销
营销观念
现代农业企业
Marketing
Marketing concept
Modern agricultural enterprises
Establishment
