期刊文献+

基于竞争优势的企业社会战略研究 被引量:12

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摘要 企业对社会责任的认识应具战略性思维。本文提出了企业社会战略的概念,探讨企业社会战略的基本类型,分析企业社会战略促成竞争优势的机理,并尝试着给出了一个系统、清晰的企业社会战略管理模型。
作者 刘宝
出处 《中国科技论坛》 CSSCI 北大核心 2008年第6期41-45,共5页 Forum on Science and Technology in China
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