摘要
非竞争性战略联盟的盟员企业属于不同产业或业务领域,拥有互补的核心资源、兼容的企业文化和战略,它们之间不存在直接的竞争关系。非竞争性战略联盟的运行具有稳定性、低成本性、伙伴选择广泛性和模式选择多样化的特点。企业可以通过识别市场机会、选择联盟伙伴、设计联盟合作和运行方式等程序,构建与实施非竞争性战略联盟。
The allied enterprises of the non-competitive strategic alliance are under different categories of industries and business scopes, which have complementary key resource, compatible corporate culture and strategy. Therefore, there is no direct competitive relationship between them. The strategic alliance operates with the characteristics of stability, low cost, extensive choice for partners and diversification in mode selection. Enterprises can construct and fulfill the non-competitive strategic al- liance by the procedures such as identifying the market opportunities, choosing alliance＇s partners, designing alliance＇s cooperation and operating mode, etc.
出处
《北京工商大学学报（社会科学版）》
CSSCI
北大核心
2008年第3期38-43,共6页
JOURNAL OF BEIJING TECHNOLOGY AND BUSINESS UNIVERSITY:SOCIAL SCIENCES
关键词
战略联盟
非竞争性战略联盟
盟员企业
strategic alliance
non-competitive strategic alliance
allied enterprises
