摘要
一流企业卖品牌,二流企业卖技术,三流的企业卖产品,四流企业卖苦力。我国服装出口亟待转变增长方式,通过品牌识势、品牌蓄势、品牌造势、努力提升打造品牌的执行力,不仅要打造服装自主品牌出口,而且要形成服装自主品牌国际化经营之势,从而实现由OEM向OBM的转变,实现由服装生产大国向服装品牌大国的跨越。
Top-grade enterprises depend on brand; second-grade enterprises depend on technology; third-rate enterprises depend on products; while fourth-rate ones depend labor. The pattern of growth for China＇s costume exports needs changing urgently. The efforts to enhance the implementation of brand- building is not only to build their own brands of costume exports, but also the potential of international operations, which result in the transforming from OEM to OBM, Furthermore, it will be a great-leap-forward development form a production-oriented country to brand-oriented one.
出处
《武汉科技学院学报》
2008年第2期36-40,共5页
Journal of Wuhan Institute of Science and Technology
