摘要
运用需求博弈模型证明在当今以顾客价值为导向的电子商务市场中实施逆向物流的必要性;利用利润最大化模型,研究电子商务市场逆向物流退货政策中的最优价格制定策略,最后,针对电子商务环境下几种典型的商品定价提出了几点可行性的建议。
This paper used the Demand Game Model proves that the value of today＇s customer-oriented e-commerce market the necessity of bringing reverse logistics into effect; Use of profit maximization model, and research the best prices establishing strategy in the e-commerce market reverse logistics return policies. Finally, in view of several type of commodity pricing raised a number of feasibility of the proposal in the e-commerce environment.
出处
《物流科技》
2008年第5期103-106,共4页
Logistics Sci-Tech
关键词
电子商务
逆向物流
博弈论
利润模型
electronic commerce
reverse logistics
game theory
profit model
