摘要
电子商务已经被广泛的应用于各种商业贸易活动中,研究电子商务环境下商品定价策略尤为重要。通过对电子商务环境下商品定价策略研究现状的阐述及对当前国内外研究文献的回顾,讨论电子商务环境下商品定价策略的研究方向与热点问题,为今后从事相关问题研究的学者提供参考。
As a new business model, especially with the greatly rapid development of Internet technology, e-business has already been widely applied into many kinds of commercial trades. So, it is very important to study commodities pricing strategies in E-busi- ness. Currently, the domestic and foreign scholars have done much work. By elaborating the state of commodities pricing strategies in E-business and based on the review of references, this paper discusses the researches and hot spots in the future of commodities pricing strategies in E-business.
出处
《图书情报工作》
CSSCI
北大核心
2011年第2期125-129,共5页
Library and Information Service
基金
国家自然科学基金项目"用供需网(SDN)推进欠发达地区企业实施逆向物流及其支持系统研究"(项目编号:70962010)
江西省软科学项目"实现我省个性化红色旅游产业发展的政策与策略研究"(项目编号:2009DR02900)研究成果之一
关键词
电子商务
定价策略
综述
E-business pricing strategies review
