1Spethmann, Betsy and Karen Benezra, Co-Brand or Be Damned. Brandweek, 35 (45), 1994, pp. 20-25. 被引量:1
2Aaker, D.A. and Keller, K. L, Consumer evaluations of brand extensions. Journal of Marketing, Vol. 54, January, 1990,pp. 27 - 41. 被引量:1
3Bernard L. Simonin and Julie A. Ruth, Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes. Journal of Marketing Research,February 1998, pp. 30- 42. 被引量:1
4Anderson, Norman H., Foundations of Information Integration Theory. New York: Academic Press, 1981. 被引量:1
5Lynch, John G, Jr, Dipankar Chakravarti, and Anusree Mitra, Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales? Journal of Consumer Research, 18(3), 1991, pp.284-97. 被引量:1