摘要
本文基于对畜产品供应链品牌体系创建与运营的系统认识、机理和影响因素的分析,运用推理演绎、系统分析、决策分析、创新思想等方法,分析、设计、梳理畜产品供应链品牌体系创建与运营的常规流程,明确其过程中需要解决的关键问题。同时提出针对性策略以建立流程标准体系,有效提高畜产品供应链的整体竞争力和品牌影响力,提高风险防控能力,为畜产品供应链品牌体系创建与运营提供策略支撑。
The paper on the agricultural supply chain system to create brand awareness and system operations,mechanism analysis and impact factor analysis, based on the use of deductive reasoning, systems analysis, decision analysis, innovative ideas and other methods, analysis, design, combing the agricultural supply chain brands system operators to create with conventional processes, a clear process of the key issues which need to be addressed, and propose specific strategies to create and provide strategic support for the guidance of operators of agricultural supply chain brand system.
出处
《中国畜牧杂志》
CAS
北大核心
2015年第14期21-26,共6页
Chinese Journal of Animal Science
基金
国家自然科学基金(71303040)
教育部人文社科基金(13YJC790142)
中国博士后研究基金(2013M540268)资助
关键词
畜产品供应链
品牌体系
运营
流程
标准
agricultural supply chain
brand system
operations
process analysis
standard construct
