摘要
语码转换作为语言接触的常见现象受到了来自不同领域的关注,包括社会语言学,语法学,心理语言学和会话分析,然而语码转换是一个复杂、动态的过程,需要从一个更为广阔而且更大解释力的角度来研究。在以往学者对语码转换研究的基础上,运用Verschueren提出的顺应论对广告语篇中的语码转换的功能进行了分析.
Code - switching, as a phenomenon of language contact, has aroused great attention from various fields, including the sociolinguistic perspective, the grammatical perspective, the psycholinguistic perspective and conversation analysis perspective. However, code - switching is a complex and dynamic process of language choice. None of the above approach can achieve the fullest potential. We need new perspective which is more promising and powerful then any other perspective to study code - switching. This paper intends to apply Verschueren＇ s adaptation theory to the analysis of code - switching as a communicative strategy in Chinese - English code - switching in advertising.
出处
《四川教育学院学报》
2008年第2期42-43,46,共3页
Journal of Sichuan College of Education
关键词
广告语篇
语用学
顺应论
advertising discourse
pragmatics
adaptation theory
