摘要
跨国经营面临的重要挑战之一就是如何做好文化适应性工作。全面深入分析文化适应性对跨国经营的影响,对做好跨国经营具有极其重要的意义。通过对文化适应性的主要理论进行必要的分析可看出文化适应性对跨国经营的影响,文化适应性对企业各种投入的影响,文化适应性对企业内部经营管理活动的影响,文化适应性对不同行业的影响,文化特征不同的地区对跨国经营的影响。
One of the important challenges that multinational operation faces is that how to adapt culture. A deep and comprehensive analysis of impacts that cultural adaptability has on multinational operation means a lot to a better multinational operation. Based on the main theories of cultural adaptability, the paper discusses how cultural adaptability affects multinational operation, inputs to enterprises, inner operation and management, and different lines. It also concludes the impact that regions with different cultural characteristics have on multinational operation.
出处
《贵州财经学院学报》
CSSCI
2008年第2期103-107,共5页
Journal of Guizhou College of Finance and Economics
关键词
文化适应性
跨国经营
影响
cultural adaptability
multinational operation
impact
