摘要
作为旅游业"龙头"的旅行社,近些年来在接待人数与收入上均出现了"边缘化"的严重现象。旅行社"边缘化"的原因从自身的角度分析主要有行业结构、产品及服务等方面。旅行社要走出"边缘化"的困境,必须从行业结构调整、产品创新与优质服务等几个方面寻找对策。
Taking the ＂leading role＂ in tourism industry, travel agencies have had a serious phenomenon of marginalization both in clients and in incomes in recent years. The reasons include industry structure, product and service. Countermeasures for getting out of the difficult situation of ＂marginalization＂ must be found through industry restructuring, product innovation and quality service.
出处
《湖南商学院学报》
2007年第6期66-69,共4页
Journal of Hunan Business College
关键词
旅行社
边缘化
对策
travel agency
marginalization
countermeasure
