摘要
文章运用企业品牌战略管理的理论和方法,研究了在国际化背景下宁波企业品牌发展的现状,提出了宁波企业品牌战略与对策,不仅对于宁波企业发展具有现实指导意义,而且为宁波市政府相关政策的制定和调整提供了理论依据。
With brand strategy management theory and method, current situation of Ningbo enterprise brand has been studied under Internationalization. It has been discussed how to develop brand, strategy and countermeasures have been advanced which could be widely used for Ningbo enterprise development. The research conclusion has been referred by Ningbo municipal government to make related policies.
出处
《浙江万里学院学报》
2008年第1期126-128,共3页
Journal of Zhejiang Wanli University
关键词
宁波企业
品牌国际化
商标
Ningbo＇s enterpise
brand internationalization
trade mark
