摘要
伴随着企业日常运作和客户交流,企业逐渐积累了大量的、复杂的销售数据和客户数据。如何够有效利用这些数据,是当前许多企业所最为关注的焦点。我们将数据挖掘技术引入到客户关系管理中,利用数据挖掘技术对企业销售数据和客户数据进行深入挖掘,找出客户的潜在需求模式和消费模式,并以此指导企业生产运作,提高企业的市场竞争力和客户满意度。
With the enterprise＇s work and customer＇s communication; it has accumulated a great deal of sale data and customer data. At present, most of enterprise＇s attention focuses on how to make the best of these data. We introduce Data Mining （DM） to Customer Relationship Management （CRM）. By using data mining technology to business sales data and customer data, we can find the potential customer demand patterns and consumption patterns, and then guide production operation, improve enterprises＇ market competitiveness and customer satisfaction.
出处
《价值工程》
2007年第12期114-116,共3页
Value Engineering
基金
安徽省教育厅科研项目(2006sk010)。
