摘要
介绍了客户关系管理(CRM)的起源和目前的发展状况,并就CRM在汽车零部件行业的应用,论述了它的基本目标和内容以及特点,探讨了CRM在汽车零部件行业实施的风险和关键问题。
The origin of customer relationship management automobile parts industry is described from its basic target, and key problems of CRM＇s application in automobile parts and its status are introduced. Its application in content and characteristics. Moreover, the risk industry are discussed.
出处
《柴油机》
2007年第5期47-49,56,共4页
Diesel Engine
关键词
客户关系管理
汽车零部件
数据库
customer relationship management
automobile parts
data base
