摘要
品牌竞争时代的到来,意味着拥有品牌优势就拥有市场。但是对于中国的中小企业而言,由于受自身经济实力的限制,品牌营销还处于萌芽阶段,存在资金、技术等困难,面临着巨大的竞争压力。该文通过对中小企业的现状分析,归纳中小企业在品牌发展的道路上存在的问题,并对问题提出相应的解决方法,以待对我国中小企业有更好的发展提供帮助。
The 21st century is an era of famous brand competition. Owning the brand superiority means to have the market. To China＇s small and medium-sized enterprises, restricted by own economic strength, the brand marketing is also in the embryonic stage, existing the difficulties such as fund, technology and so on, facing the huge competition pressure. This article analysed the present situation and the existing questions of small and medium-slzed enterprises, then proposed the corresponding solutions, which will be helpful to have the better development for small and medium-sized enterprises in China.
出处
《通化师范学院学报》
2007年第11期51-53,共3页
Journal of Tonghua Normal University
关键词
中小企业
品牌
营销
small and medium-sized enterprises
brand
marketing
