摘要
《推销与谈判》课程是一门营销专业的理论与实践并重的专业主干课程。以当前素质教育、创新教育的要求为导向,以学生能力培养为主线,积极探索了体验式教学在专业课程教学中的运用,力求增强学生素质,提高学生实践技能。
＂sale and negotiation＂ is a major course involving theory and practice. Guided by the requirement of quality and creative education, and the cuhivation of students ability, the paper probes the application of experience teaching method in the course of ＂sale and negotiation＂ to improve students quality and practice ability.
出处
《泰州职业技术学院学报》
2007年第5期111-113,共3页
Journal of Taizhou Polytechnic College
关键词
体验式教学
推销与谈判
运用
experience teaching
sale and negotiation
application
