摘要
企业所处的行业及其竞争结构是影响企业竞争和发展的主要因素。本文通过迈克尔.波特的五种基本竞争力的行业环境分析,得出湘西民族地区保险行业面临的首先是新进入者的威胁和行业内现有企业的竞争,其次是替代品的威胁,最后是顾客的议价能力;并提出了建立有效的战略组织结构、拓宽保险分销渠道、提升服务质量、重视人才储备和培养、维护公司信誉和加强企业文化建设等发展战略。
The industry of a firm and its competition structure are the main factors that affect the firm＇s competitiveness and development. Through the industrial environment analysis of Michael Porter＇s five basic competitive forces, this paper argues that the local insurance faces three risks, the first is new competitor and industrial competition, the second is substitute, the third and the last is bargaining power of customers. Then, the author puts forward some countermeasures, i. e. , building effective organization structure strategically, broadening insurance＇s distribution, promoting service quality, paying attention to talents reserve and cultivation, maintaining firm＇s reputation, strengthening firm＇s corporate culture and so on.
出处
《湖南商学院学报》
2007年第5期50-53,共4页
Journal of Hunan Business College
关键词
湘西民族地区
保险业
市场环境
发展战略
western Hunan national area
Insurance
market environment
development strategy
