摘要
在分析开发厦门市沙滩排球市场的优势和价值前景的基础上,提出拓宽沙排运动形式、开发沙排赛事资源、与体育旅游相结合等开发厦门市沙滩排球市场的基本策略;并运用风险投资基本理论,对厦门市开发沙滩排球市场存在的政策、资源、媒体传播风险进行因子分析和对策探讨。
Based on an analysis of the advantage and potentials of the development of beach volleyball market in Xiamen, this paper presents beach volleyball marketing strategies in Xiamen, and gives a factor and measure analysis on risk investment theories about the policies, resources and media communication risk control in marketing Xiamen beach volleyball.
出处
《厦门理工学院学报》
2007年第3期13-17,共5页
Journal of Xiamen University of Technology
基金
厦门市科技计划指导性项目(3502Z2006026)
关键词
厦门
沙滩排球
市场开发
策略
风险控制
Xiamen
beach volleyball
market development
strategy
risk control
