摘要
本文运用新制度经济学、心理学、营销学等知识对导游小费制度进行解释和分析,认为导游小费是在旅游服务中,导游与游客之间心理契约的一种价格,是游客对遵守心理契约的导游人员付出的报酬。导游与游客间心理契约的不确定性决定着导游小费的不确定性。我国的导游小费制度推行的良好环境尚不具备,导游小费制度在我国发展,只能是在"纯玩团"内采取自愿性小费的形式。
Psychological contract and tip System for tour guides based on the theories of new institutional economics, psychology and marketing, the paper tries to explain and analyze tip system for tour guides. It holds the view that tip is a price of psychological contract between tour guide and tourist. It is a reward paid by the tourist to a tour guide who observes psychological contract. The uncertainty of psychological contract between tour guide and tourist determines the uncertainty of tip for a tour guide. So far we haven＇ t possessed right environment to carry out tip system. Tip system can only be practiced in the ＂pure-travel group＂ with the form of ＂volunteer tip＂.
出处
《旅游学刊》
CSSCI
北大核心
2007年第9期41-44,共4页
Tourism Tribune
关键词
心理契约
导游
游客
小费制度
psychological contract
tour guide
tourist
tip system
