摘要
兼职导游的激增为我国旅游业的发展注入了新的活力,但是也带来了管理、服务等多方面的挑战。首先阐述我国兼职导游的发展现状,其次分析了兼职导游职业化的必要性及其障碍,最后就如何提高我国兼职导游的职业化程度提出建议,旨在提高我国兼职导游的职业意识与执业水平。
With the rapid development of amateurish tour guides, there is a vigorous development in tourism, but it also brings ehallenges of management and serviee. This artiele fristly puts forward the present eondition of amateurish tour guides, seeondly analyzes the neeessity and obstaele of amateurish tour guides＇s professionalization, finally points out the relevant suggestions in order to improve professional eoneiousness and professional skill of amateurish tour guides.
出处
《桂林旅游高等专科学校学报》
2007年第4期564-566,574,共4页
Journal of Guilin Institute of Tourism
基金
华侨大学科研基金资助项目"福建省旅游人力资源开发研究"成果之一
关键词
兼职导游
职业化
障碍
途径
amateurish tour guides
professionalization
obstacle
approaeh
