摘要
创意是广告的灵魂。什么是广告创意呢?通过对各个广告大师创意之论的解读,我们可以对广告创意的本质、思维、过程、传播效果和作用有一个简要的了解。
Creation is the soul of advertising. What is advertising creation？ Based on making an analysis on many advertising master＇s understanding of creation, we can get a brief knowledge of its essence, thought, process, communicative effect and function.
出处
《太原大学学报》
2007年第2期116-118,134,共4页
Journal of Taiyuan University
关键词
创意
灵感
思维
表现
creation
inspiration
thought
presentation
