摘要
中国加入WTO后,经济的全球化带动了文化与世界的接轨,纯文学期刊的市场变革也紧随其后开始启动。因此,如何在文化全球化时代与读者的文化需求同步,如何在激烈的行业竞争中寻觅到突破口和生存之路,打造出自己的品牌,对每一份纯文学期刊来说,已经是无法回避的生存话题,也是本文探讨的主旨。
After China joined the WTO, the economic globalization took the culture into the world. The changes of the pure literary journals followed the trend. So to each pure journal, how to keep the pace with the readers＇ cultural needs at the culture globalization times, and how to find the breakout and the way of living at the fierce competition to establish the brands, is a unavoidable, survival topic, and it is also the object of this paper.
出处
《青海师范大学学报（哲学社会科学版）》
2007年第3期114-116,共3页
Journal of Qinghai Normal University(Philosophy and Social Sciences Edition)
关键词
纯文学期刊
全球化
市场
生存
品牌
literature journal
globalization
market
survive
brand
