摘要
经济全球化和信息技术的迅猛发展给跨国公司的经营环境带来了重大变化。跨国公司经营环境的变化有如下特征:技术创新速度加快;信息技术应用的广泛性增强;国际市场需求趋同性增加;跨国公司之间竞争加剧;各国贸易与投资自由化政策改善。深入研究跨国公司经营环境的特征,对我国引进外资以及国内企业进入世界市场,均具有深远的意义。
The management environment that economic globalization and the IT swiftness and violence develop to the multinational corporation has brought about significant change. The main body of a book change characteristic having discussed the multinational corporation management environment from five aspect： Technological innovation speed is accelerated;The universality that IT applies strengthens; International market need tends towards an isomorphism increasing by; Intensifying competition between the multinational corporation ; Every country trade and the policy investing in liberalization are improved. Go deep into the characteristic studying the multinational corporation management environment＇s, the introduction of foreign capital and in the homeland enterprise enter world market, have far-reaching significance to our country without exception.
出处
《湖北大学学报（哲学社会科学版）》
北大核心
2007年第3期99-103,共5页
Journal of Hubei University(Philosophy and Social Science)
关键词
跨国公司
经营环境
竞争
Multinational corporation
Management environment
Compete
