摘要
企业要想生存和发展 ,就必须认识和预见那些将极大影响其前途命运的各种环境变化 ,特别是突发性的危机事件。在全球化进程中 ,非市场的因素越来越多 ,更加复杂化、国际化、多样化、立体化的竞争已经不可避免。树立全面竞争意识 ,积极应对 。
To survive and develop in this globalized world,corporations need to know and foresee the varied environmental changes,which may greatly affect their future,especially those paroxysmal events,as there are more and more non-market factors .The competitions are more complex,international,multiplex and solid, rather unavoidable. So it is extremely important to build up overall competition consciousness and implement it actively for those gradually growing up but still young and immature Chinese corporations.
出处
《商业研究》
北大核心
2005年第2期38-40,共3页
Commercial Research
关键词
企业经营环境
环境突变
利益集团
全面竞争意识
corporate work environment
environment a conflict
interest group
overall competition consciousness
