摘要
旅游形象在地方旅游业发展中的作用举足轻重,区域旅游形象的贡献并不仅限于区域旅游业,而是对整个区域的经济发展都具有一定的促进和引导作用。简述区域发展的旅游形象驱动战略,解析江苏“吴韵汉风”旅游形象定位是优秀的文化定位,但尚存一定缺憾,尤其是与江苏区域发展衔接不够;认为江苏旅游及区域发展的共同趋势是走向海洋;提出“吴韵汉风,水乡海国”的形象定位,并从旅游发展和区域发展两个角度分析了这一定位的优势。
Tourism image plays an important role in tourism industry development. Regional tourism image not only promotes the local tourism development but impels the whole region development. This paper firstly explains the tourism image driven strategy of regional development briefly; then by analyzing the tourism image of ＂Origin of Wu ＆ Han culture＂ of Jiangsu, this paper figures that the image position is an excellent cultural position,but as a tourism image, it has some limitation especially concerning the accordance with regional development in Jiangsu Province; thirdly, this paper discusses that tourism development and region development of Jiangsu have the same trend towards sea; finally, the paper puts forward a new tourism image——Origin of Wu ＆ Han culture, and home of river ＆ sea, and expatiates its advantage from perspectives of tourism and region development as follows ： gives attention to both natural and human tourism resources ; accords with the tourism development direction of towards the sea; conforms with the whole region economic development since the highlight of economic development in Jiangsu has moved from south of Jiangsu to north of Jiangsu, from along the river to the coastal area.
出处
《桂林旅游高等专科学校学报》
2007年第1期97-100,共4页
Journal of Guilin Institute of Tourism
基金
"十五"国家211工程建设"不同时空尺度环境演变与生态建设"项目
关键词
区域发展
旅游形象
江苏
regional development
tourism image
Jiangsu
