期刊文献+

我国B2C消费者初始信任的建立 被引量:8

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摘要 本文在对电子商务中消费者初始信任简单分析的基础上,结合我国的实际情况,探讨了我国B2C消费者初始信任建立的多种策略。
作者 王守中
出处 《消费经济》 CSSCI 北大核心 2007年第1期52-55,共4页 Consumer Economics
基金 国家社科基金资助项目(06BJY006)
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参考文献13

  • 1桑辉,许辉.消费者网上购物动机研究[J].消费经济,2005,21(3):82-85. 被引量:13
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二级参考文献49

  • 1郑也夫.信任与社会秩序[J].学术界,2001(4):30-40. 被引量:59
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共引文献86

同被引文献65

引证文献8

二级引证文献20

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