摘要
目的:探讨影响女性在线健康信息共享行为的因素。方法:应用自我呈现理论和信息共享理论,整合并拓展原有技术接受模型,构建女性在线健康信息共享行为的模型,并通过实证分析对模型进行检验。结果:感知可信性、感知有用性和感知激励对女性在线健康信息共享行为有直接影响,信息渴求、利他主义、个人信任倾向对女性在线健康信息共享行为有间接影响。结论:可从信息渴求、利他主义、个人信任倾向、感知可信性、感知有用性和感知激励6个方面进行信息优化,提高女性在线健康信息共享水平。
Objectives:To explore the factors influencing of women’s online health information behavior.Methods:This study was based on the theory of self-presentation and information sharing theory,a new model of women’s online health information behavior was constructed after integrating and expanding the original TAM model,and tested the model through empirical analysis.Results:Perceived credibility,perceived usefulness and perceived motivation affect women's online health information sharing behavior directly,information desire,altruism,personal trust tendency affect that indirectly.Conclusion:Targeted measures can be taken from the perspectives of information desire,altruism,personal trust tendency,perceived credibility,perceived usefulness and perceived incentives to optimize information and improve the level of women's online health information sharing.
作者
陈稳
黄鑫龙
其格其
包敖敏
邓朝华
Chen Wen(School of Medicine and Health Management,Tongji Medical College,Huazhong University ofScience and Technology,Wuhan,430030)
出处
《医学与社会》
北大核心
2019年第10期38-41,55,共5页
Medicine and Society
基金
国家自然科学基金资助项目,编号为71671073
关键词
信息共享
女性
影响因素
武汉
Information Sharing
Woman
Influencing Factors
Wuhan
