摘要
文摘E时代的大学生面对的诱惑和选择很多,注意力已成为匮乏的资源。本文根据注意力经济和现代传播学的一些基本原理,借鉴了传统的注意力产业的经验,提出了提供个性化服务、营造时尚的读书氛围、重视信息的互动性、有效的导读、充分挖掘自身的资源,提高馆藏利用率、设立特色书架等一些能有效获取大学生用户的注意力资源的方法。并指出图书馆管理员如果想拥有自己的市场份额和充满竞争力,不得不付出注意力并不断调整策略。要想获得读者真正的信任和持续注意力,必须坚持不懈做好服务工作。
The college library should compete with the other medias especially the Internet, and make some strategies on how to attract and manage attentions of E - generation undergraduates. This paper brings forward the ways of providing individual services, constructing the fashionable reading atmosphere, concentrating on mutual exchange of information, efficiency of leading to read, building characteristic book shelf etc. It points out the librarians have to pay attention to adjusting the strategies, if they want to have their own market share and be competitive.
出处
《图书馆杂志》
CSSCI
北大核心
2006年第12期33-35,共3页
Library Journal
关键词
高校图书馆
个性化服务
注意力资源
E时代
College library, Individual service, Attention resource, Electronic generation
