摘要
包装视觉语言作为企业促销的媒介,它的构建是一项复杂的工程,涉及多门学科,要达到各方面的高度平衡才能创造出高效的传递语言。文章主要分析了制约包装视觉语言传递效应性的相关因素及如何通过一系列的方法提升其效应性。
As a medium of sales promotion, packaging visual language construction is a complex project, which involves the multi-discipline, and the high balance of various aspects must achieve to create the highly effective transmission language. This article analyzed the correlative factors restricting packaging vision language transfer effect and the ways to promote its effect through a series of methods.
出处
《包装工程》
CAS
CSCD
北大核心
2006年第6期283-284,292,共3页
Packaging Engineering
关键词
包装设计
视觉语言
传递效应
packaging design
visual language
transferring effect
