摘要
包装设计以文字、图形、色彩等设计符号向消费者传递清晰、完整的设计信息。文中以直接信息传递和间接信息传递为基础,提出文字是设计信息传递的直接载体;图形、色彩是设计信息的间接载体,并通过包装设计实例的分析例证加深对包装设计信息传递的理解。
Based on the writing, pattern and color of packing design, design information is transmitted clearly and perfectly to customers. Direct and indirect information transmission is analyzed in this paper. It is point out that writing is the carrier of direct information transmission and pattern and color are the carrier of indirect ones. Combining with some examples, the understanding of information transmission in packing design is more impressively.
出处
《包装工程》
CAS
CSCD
北大核心
2005年第5期187-188,193,共3页
Packaging Engineering
关键词
包装设计
信息传递
直接信息
间接信息
packing design
information transmission
direct information
indirect information
