摘要
改革开放以来,随着旅游业的迅猛发展,我国旅游饭店业也取得了长足发展。但与其发展规模相比,旅游饭店的市场绩效却没有得到相应的提高。本文根据改革开放以来我国旅游饭店市场绩效的变化情况,从行业特点、行业结构、行业竞争、行业内外部环境等方面,分析我国旅游饭店市场绩效低迷的原因。
With the rapid development of tourism, our country traveling hotel has made great progress since the reform and open policy. But compared with its development scale, market achievements of traveling hotel has not obtained corresponding enhancement. The paper analyses the market achievements changes of our country traveling hotel since the reform and open policy and gives its reason such as character, structure, competition, internal and external environment.
出处
《信阳农业高等专科学校学报》
2006年第4期45-48,共4页
Journal of Xinyang Agricultural College
关键词
旅游饭店
市场绩效
原因
traveling hotel
market achievement
reason
