摘要
网上市场相对于传统市场有着不同的特征,通过实证分析图书与CD两种商品的两个市场的价格,发现两种商品的网上市场的价格水平与菜单成本均显著低于传统市场。但对于价格离散,网上图书市场的离散度大于传统市场,而网上CD市场的离散度小于传统市场。
Online markets have different characteristics from traditional markets. The paper empirically analyzes the prices of two commodities: book and CD in the two markets. It is found that the price level and menu cost of two commodities in online markets are lower than those in traditional markets. However, with respect to price dispersion, the dispersion degree of online book markets is larger than that in traditional markets and the dispersion of online CD markets is lower than that in traditional markets.
出处
《管理评论》
2006年第11期26-30,共5页
Management Review
基金
国家社科基金项目资助(06BJY101)
湖北省重点人文社科研究基地--现代信息管理研究中心资助。
