摘要
文章以南宁建华建筑设计院为研究对象,设计CI导入的企业形象调查指标体系,并采用深度访谈法与填写问卷法进行企业形象实态调查,选用折线图对最终评分进行企业形象诊断,为下一阶段的CI策划与设计,CI实施与推广打下基础。
By researching one architectural design institute, the index system of corporation image survey about CI led was designed. The factual survey about corporation image was implemented by methods of deeply talking and filling in questionnaire. The fold line chart was used to judge the corporation image by analyzing the final score. The aim was to plan and design CI for next phase, and base for implementing and extending CI.
出处
《河北建筑科技学院学报（社会科学版）》
2006年第3期11-12,16,共3页
Journal of Hebei Institute of Architectural Science & Technology(Social Science Edition)
