摘要
我国广播正处于栏目竞争的时代,只有使栏目具有品牌,才能在激烈的市场竞争中立于不败之地。因此“,打造品牌”是每一个广播人追求的目标。就广播媒体如何打造栏目品牌进行了探讨。
Broadcasting in China is now in the era of program competition. For each program, the only way to win the competition is to create and maintain its own brand. Thus, ＂to create and maintain the brand＂ is the goal for each broadcaster. How to create and maintain the brand is discussed in this paper.
出处
《泰州职业技术学院学报》
2006年第5期48-50,共3页
Journal of Taizhou Polytechnic College
关键词
广播媒体
新闻栏目
品牌建立
broadcasting media
news program
brand to create
