摘要
语言贵在简洁。广告英语语言也同样如此。简约美是广告英语语言艺术的显著特色,在现代社会中,广告英语语言的简洁美对英语广告的宣传力度和劝说效果至关重大。广告英语语言的简约美集中表现在词汇和句法两个主要方面。本文拟对此做进一步的探讨和研究,以期对广告英语的创作和对英语语言艺术美的研究有所裨益。
Conciseness is an essential factor to a language , so is the English language in advertising. Conciseness is the main feature of the advertising English. The author decides to give further analyses to the English language in advertising from the following two aspects ,lexical characteristics and syntax characteristics ,for the purpose of serving the creativity and research on the English advertisements
出处
《襄樊职业技术学院学报》
2006年第5期126-128,共3页
Journal of Xiangfan Vocational and Technical College
关键词
广告英语
语言艺术
词汇特征
句法特征
简约美
advertising English
Language
lexical characteristics
syntax characteristics
conciseness of the English language
