摘要
沈阳伴随着“一宫三陵”申报世界文化遗产的成功,辽宁省的旅游业迅速升温并成为一个新的经济增长点。沈阳市政府已经利用这一巨大商机,推出了许多具有代表性的旅游项目,然而与其他文化遗产旅游胜地相比,沈阳的文化旅游仍是少为人知,沈阳市文化旅游的基础很好,旅游业兴隆的关键在于营销。这里就沈阳市文化旅游的状况,提出相应的营销措施,希望能给沈阳文化旅游提供参考。
With the success of declaring ＂a palace and three mausoleums＂ to be cultural heritage of the world, the tourist industry of Liaoning Province intensifies fast and becomes the new point of economical growth. The municipal government of Shenyang has utilized this enormous business opportunity and introduced a lot of representative projects. But compared with the tourist attraction of other cultural heritage, cultural tourism of Shenyang is still known by few people. The foundation of the cultural tourism of Shenyang is very good, and key to its prosperity lies in marketing. This article puts forward corresponding marketing measures on the basis of the present situation of the cultural tourism of Shenyang, hoping to provide some reference for the cultural tourism of Shenyang.
出处
《辽宁师范大学学报（社会科学版）》
2006年第5期45-46,共2页
Journal of Liaoning Normal University(Social Science Edition)
关键词
清文化旅游
营销策略
文化遗产
the Qing Dynasty＇s
cultural tourism
marketing tactics
cultural heritage
