摘要
重视对客源市场信息的了解,才算了解“市场导向”的真实内涵,深入了解客源市场需求,是解决目前旅游市场营销中种种不足与弊端,促使旅游业健康发展的根本。
The paper holds that Paying attention to the understanding of guest source information is to understand the real connotation of ＂market direction＂ and that further understanding of need and requirement of guest source market is the foundation to solve the shortage and shortcoming in tourist sale market and promote the healthy development of tourist industry.
关键词
市场导向
客源信息
市场需求
Market direction
guest source information
need and requirement of market
