摘要
随着旅游者自主意识的提高和消费者行为的成熟,其参与旅游的方式更多的表现为“散客”的形式。在此背景下萍乡旅行社要想获得生存,就必须在产品设计、产品定价、市场开拓、委托代理服务等方面作出相应的变革,才能在旅游散客市场中找到合适的位置,并使企业进一步的发展壮大。
With the improvement of the tourists＇ independent consciousness, they are inclined to travel by means of individual tourism. The tourism agencies ought to reform in making designs, pricing, exploring market, trusting agents if they are to survive under such circustance. Thus, they may succeed in the individual tourism market and make further development.
出处
《萍乡高等专科学校学报》
2006年第4期50-52,共3页
Journal of Pingxiang College
关键词
散客
旅行社
角色转变
individual tourist
travel agency
role transform
