摘要
本文阐述了企业形象战略对于我国矿业企业发展的战略意义,总结分析了我国矿业企业形象战略的现状,提出了推进我国矿业企业形象战略的路径。
The thesis states the strategic significance of corporate identity strategy to mining corporate development in China, it also summarizes and analyses the present situation of our country＇ s mining corporate identity strategy and then shows the route to promote mining corporate identity strategy of our country.
出处
《中国矿业》
北大核心
2006年第7期13-16,共4页
China Mining Magazine
关键词
矿业企业形象战略
战略意义
现状
路径选择
Mining Corporate Identity Strategy Strategic Significance Present Situation Route Choice
