摘要
现行的客户终身价值只计算了该客户自身给企业带来的利润,未考虑由该客户向他人赞扬或抱怨所引发的所有可能客户对企业未来利润的影响。本文吸收了复杂网络的研究成果,将此波及效应计入其中,给客户终身价值赋予了新的含义和计算方法。
The current calculation of customer lifetime value just considers the profits brought by some customer, but not considers the future profits by any others who are influenced by this customer＇s commendation or complaints. In this study, we, absorbing some conclusions about Complex Networks, take the Spreading Effectiveness into account, and give customer lifetime value new meaning and calculation.
出处
《南京财经大学学报》
2006年第2期76-79,共4页
Journal of Nanjing University of Finance and Economics
关键词
客户终身价值
复杂网络
波及效应
customer lifetime value
complex-network
spreading effectiveness
