摘要
国外奖励旅游市场已然成熟,而国内发展则刚刚起步,奖励旅游使用者的感知效应有所偏差。本文以重庆奖励旅游市场为例,通过对该地目标企业的问卷调查,用实证的方法说明了奖励旅游在发展过程中的问题和原因,并从微观层面提出建议,以期加快我国奖励旅游市场的繁荣。
Incentive tourism market overseas has already been mature, while in our country, it is still in the early stage of its development. The travellers have deviations in terms of its perceptual effect. The paper, based on Chongqing incentive tourism market, through questionnaires from local enterprises, analyzes the problems and attributes in the course of its development. It also offers suggestions from microcosmic level in expectation of the prosperity of China＇s incentive tourism market.
出处
《旅游学刊》
CSSCI
北大核心
2006年第5期33-36,共4页
Tourism Tribune
关键词
奖励旅游
现代管理
重庆旅游市场
incentive tourism
modem management
Chongqingtourism market
