摘要
传播生态的基本框架是信息技术、传播范式和社会行为。信息技术与范式结合并凸现在信息传播中,媒介生态环境也会随之变化。传播范式对传播生态的影响可谓无处不在,自古至今依然。新闻传播中对信息的组织、选择和传送如果进入一种流程,那么传媒内容程式化、传媒使用的语言规范化、传播过程模式化就不可避免,因为范式渗透其中,信息传送经常失衡,受众的趣味、爱好、观念、行为乃至于思想均会受到不同程度的“培养”。从此意义上说,新闻范式的控制归结于政治需要和国家利益,其实质还是对文化的控制。
The ecology of communication is mainly composed of IT, communication format and social behaviour. It leads to the changes of the environment of the media if IT is combined with format. Communication format always interferes with communication ecology. If we organize, choose and send the information in certain process, we can not avoid the stylization of content, language and course in communication. Because of the format and the unbalanced information exchanging, receivers＇ interest, hobbies, ideas, behaviour and even thoughts are cultivated in varying degrees. In a sense, the aim of the control of news format lies in the interests of political power and its government. In a word, it＇s for the control of culture.
出处
《韶关学院学报》
2006年第4期30-34,共5页
Journal of Shaoguan University
关键词
传播生态
文化控制
新闻范式
communication ecology
format
control
culture
