摘要
英语广播广告是一种有内涵的实用文体,其形式、语言、内容必须要引人注意,通俗易懂。它应具有吸引力、具有说服力、趣味性,同时便于记忆,使人印象深刻,因此英语广播广告语言有别于其他文体的独特风格。论文就其词汇、句法和修辞等文体特征进行阐述和分析,从中总结出一些英语广播广告的用词、修辞等规律。
English broadcasting advertising is a kind of applied style with connotation, its form, language and content must be attractive, interesting, memorable and persuasive. So English broadcasting advertising style has particular characteristics. States and analyzes its stylistic characteristics in morphology, syntax, rhetoric, summarizes some rules of English broadcasting advertising in word use and rhetoric.
出处
《沈阳工程学院学报（社会科学版）》
2006年第2期197-199,共3页
Journal of Shenyang Institute of Engineering:Social Science
关键词
英语广播广告
词法
句法
修辞
English broadcasting advertising
morphology
syntax
rhetoric
