摘要
网络销售是一种新型的销售方式,具有交易成本低、互动性、时空的突破性、交易的特殊性等特性。我国的网络销售业已取得了一些成绩,但与国际发展水平相比还存在较大的差距。基础和配套设施相对落后、安全性、信用问题、观念问题是制约我国网络销售发展的因素,必须采取多项措施促进我国网络销售的发展。
Network sale is a new marketing methyl, featuring on low transaction costs, interactiveness breakthrough of time and space and the transaction particularity. Although some achievements were made in network sale, there still exist a large gap when comparing with the international level.It is vital to take various measures to improve Chinese network sales, especially overwhelm those restrictive factom including backward infrastructure and auxiliary facilities in terms of security, credit and concept, etc.
出处
《商业研究》
北大核心
2006年第5期167-170,共4页
Commercial Research
关键词
网络销售
特性
信用
观念
sale on network
characteristics
credit
idea
