摘要
市场营销能力弱已经成为制约中小企业发展的重要障碍。为了提高中小企业的市场竞争能力,必须以共生营销理念为指导,积极促进中小企业建设营销平台,通过营销平台来实现共同市场研究、共同开展品牌宣传和市场推广、共同开发营销渠道。营销平台的建设可以通过以专业市场为基础或以龙头企业为核心或以行业协会为纽带来实现。
The weakness of marketing ability has become an obstacle restricting the development of small and medium enterprises. It has great importance for the small and medium enterprises to construct marketing platform guided by the idea of coexistence marketing, by which they can realize mutual market research, brand propaganda and promotion, and develop marketing channel to enhance their market competition ability. The construction model can be based on the specialty market, the leading enterprise or industry association.
出处
《吉首大学学报（社会科学版）》
2006年第1期142-145,共4页
Journal of Jishou University(Social Sciences)
关键词
共生营销
中小企业
营销平台
建设模式
coexistence marketing
small and medium enterprise
marketing platform
construction model
