摘要
在多样化的市场营销方式中,共生营销是一种新的适应市场竞争的营销方式。通过对共生营销的经济学意义及其不同类型、理念以及共生营销活动中应注意的事项等内容进行探讨,指出工商之间的共生营销关系已由商业领域向产品研发和生产领域及品牌合作延伸,产供销和科工贸一体化合作已成为共同可持续发展的大趋势之一。
Paragenesis marketing is a new style suitable with the market competition compared with the various marketing. After examining its economic meaning and its type, idea, and some principles , the paper pointed out that the relationship between industry and commerce has expanded from commercial region to product development and brand cooperation, which proved to be the trend of sustainable development.
出处
《云南财贸学院学报》
2004年第5期92-94,共3页
Journal of Yunnan Finance and Trade Institute
关键词
共生营销
企业
经济效益
Paragenesis Marketing
Enterprise
Economic Benefit
